With our ID Trax™ Identity Resolution and Smart Trax™ Services, We help our  clients leverage the technology Google, Facebook, and Amazon use to generate amazing results from their marketing campaigns and maximize their ROI. 


HOW DO I HYPER-TARGET MY MOST ENGAGED PROSPECTS?

Would you win more clients if your campaigns only targeted the 3% who are ready to do business?

HOW DO I ORCHESTRATE MULTIPLE CAMPAIGNS AT ONCE?

Would your campaigns be more effective if your siloed ad channels were integrated into one platform?

HOW DO I ORCHESTRATE MULTIPLE CAMPAIGNS AT ONCE?

Would your strategy improve if you had a transparent view of what channels were most effective?

Information is the oil of the 21st century, and analytics is the combustion engine."

PETER SONDERGAARD

Senior Vice President, Gartner

Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust."

GINNI ROMETTY

CEO, IBM

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

GEOFFREY MOORE

Author, "Crossing the Chasm"

Current Marketing Tactics Will Soon Be Obsolete

Average websites only convert 2% of visitors. Poorly targeted ads waste money on unqualified prospects who are not interested in our offer.

There are two ways to address this:

MARK CUBAN

Artificial Intelligence, deep learning, machine learning — whatever you’re doing if you don’t understand it — learn it. Because otherwise you’re going to be a dinosaur in 3 years.

GINNI ROMETTY, CEO, IBM

Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or be left in the dust.

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– GEOFFREY MOORE, Author, “Crossing the Chasm”

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

ANGELA AHRENDTS, Senior VP of Retail, Apple

Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.

PETER SONDEGAARD, Senior VP, Gartner

Information is the oil of the 21st century, and analytics is the combustion engine.

GOOGLE

Omni-channel customers have a 30% higher lifetime value than those who buy using only one channel.

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